Someone may ask you: What are the most popular soft drinks in the world? You will certainly not miss a Coca-Cola drink, even if you are not a fan of that gas drink, because it is the brand of the most recognizable visual identity among global brands, the company has made a place for itself by building a strong visual identity, It has enabled it to continue to dominate the world of soft drinks thanks to: its distinctive logo, key holders, various bottles, various cans, its large buses that roam the street to distribute the beverage to shops, its huge signs in the streets, refrigerators, Rooted in the consciousness of the public they drink adventure, recovery, happiness, youth, prestige, share moments with family and friends .. and it is accessible to everyone anywhere.
Do people buy Coca-Cola because of their tasty taste? But Coca-Cola is a local drink like any other drink, but people drink it because it is a " Coca Cola "and not because it is a delicious drink.
The visual identity of the company is the most important part of the brand, and it aims to highlight the core values of the brand, so we will talk in this article about visual identity and its importance to your emerging company:
- What does visual identity mean?
Visual identity is the visual aspect of brands created by companies. It includes anything visible from your brand such as logo design, fonts, images, color, and any other symbols you use to deliver your brand messages, often to: , Business cards, printed materials (brochures, reports, flyers), banners, product packaging, etc. So building a brand for your business goes beyond the logo issue, but creates a visual identity, creates a personality for your brand, Commercial.
Many often confuse brand with visual identity, but despite their close relationship, they are two different concepts. Visual identity is the visual elements of a brand such as color, shape, etc., which express symbolic meanings that can not be conveyed by words alone. How your audience perceives your company as a whole is all about customer experience and their vision of your business by dealing with marketing materials, products and services and even your team members.
Your visual identity is an important factor to help customers remember and recognize your brand. It's essential that your visual presence effectively identifies your brand, and you'll need visual identity when you're launching an emerging company or updating an old visual identity.
- What is the importance of visual identity?
Visual identity holds great benefits for your business. Global companies spend millions of dollars a year working to develop, modernize, and visualize their visual identities for consumers, thousands, and even millions of visual identities of organizations around the world competing to attract consumer attention.
-Defend your difference and distinction:
In a global market crammed with giants, start-ups and competitors who race for customer satisfaction, you will undoubtedly need something to prove that you are distinguished from all, and visual identity is at the top of the things that will guarantee you. Everyone will remember you through a distinctive visual identity. 60% of consumers prefer shopping from brands they already know, and they know the brand through visual identity that gives your business a special place in the market.
-Indicate your professionalism:
You may be the best in your business but you will be more reliable only through a visual identity that customers know and trust by developing a strong and professional visual identity. You tell everyone in the market that you are not a beginner and that they can trust your business because your visual identity You take your business seriously, thereby contributing to increasing awareness of your brand, building loyalty and trust between your company and customers
-Speak on your behalf in your absence:
The visual identity is a marketing tool that helps you connect with your current customers and attract new customers by providing an unforgettable first impression even during your absence, and helping to establish a relationship with them. It gives a voice to your brand to say Jeff Bizos "Your brand is what others say about you when you're not in the room," and customers are later associated with it so much that they would prefer it to any other brand.
-How do you build a visual identity?
To build a professional visual identity you need simple steps, some research, and aspects of:
3.1 Know who your audience is:
You need to know who your audience is before you begin the process of building a visual identity, what their gender, age, educational level, level of living, lifestyle, what problems they are looking for. Knowing this makes it easier for you to develop an identity that suits their tastes and helps you All this in determining the elements of visual identity, language, terminology and tone you will use, when your audience of women will differ language and visual elements that you use when your audience of athletes .. And so on.
-Know Your Product:
Make sure you understand your product, what do you sell? How do you intend to promote it ?
How you will provide that product, etc., this will help you to create a visual identity according to those concepts
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